Managing Partner

I started with MSG as a Sales Rep in 1995. Before MSG, I was a Buyer at Grainger. I wanted to try the other side of the selling process and enjoyed it. I did not realize it at the time, but it sure was nice starting a sales position and already having 10-year relationships with one of our key accounts.

I am a Managing Partner at MSG along with Jason Board. Together we work with our suppliers and customers to grow their business. We leverage long-term relationships to develop winning programs. One of the critical components of our success is the team supporting us. They enthusiastically handle many requests from our suppliers and customers.

I love working on programs that help satisfy our customers’ needs. My approach is straightforward. Be honest in everything you do and communicate closely with everyone involved. I take pride in building trust with our partners and developing long-term relationships with the suppliers we represent and the customers we work with.

Outside of MSG, I enjoy spending time with my friends and family. I like to golf, go to the movies, and coach athletics. My favorite sport is football.

Mike Lichtenauer
Mike Lichtenauer